Comparison
UnitFull vs Veritec Solutions (VRMS)
Dynamic pricing included in your platform fee — not a $1,500/mo add-on.
Revenue management should come with the platform, not cost extra
Feature comparison
| Feature | UnitFull | Veritec Solutions (VRMS) |
|---|---|---|
| Revenue management (dynamic pricing) Veritec VRMS is purpose-built for storage revenue management with 8,000+ stores using it. | ✓ | ✓ |
| Occupancy-based rate recommendations | ✓ | ✓ |
| Competitor rate monitoring Veritec includes competitor rate feeds. UnitFull uses occupancy and internal signals. | ~ | ✓ |
| Included in platform fee (no extra subscription) Veritec is a separate subscription on top of your FMS. | ✓ | ✗ |
| FMS (unit management, leases, delinquency) Veritec is revenue management only — not an FMS. Requires a separate FMS product. | ✓ | ✗ |
| Integrated payment processing Veritec does not include payment processing. | ✓ | ✗ |
| AI voice agent | ✓ | ✗ |
| State lien-law automation | ✓ | ✗ |
| Transparent published pricing Veritec pricing is not published. Analyst estimate: ~$300/facility/mo. | ✓ | ✗ |
Revenue management (dynamic pricing)
Veritec VRMS is purpose-built for storage revenue management with 8,000+ stores using it.
Occupancy-based rate recommendations
Competitor rate monitoring
Veritec includes competitor rate feeds. UnitFull uses occupancy and internal signals.
Included in platform fee (no extra subscription)
Veritec is a separate subscription on top of your FMS.
FMS (unit management, leases, delinquency)
Veritec is revenue management only — not an FMS. Requires a separate FMS product.
Integrated payment processing
Veritec does not include payment processing.
AI voice agent
State lien-law automation
Transparent published pricing
Veritec pricing is not published. Analyst estimate: ~$300/facility/mo.
Pricing at scale
UnitFull
$5,000/mo
5 facilities, 2,500 units
All features included. No add-ons.
Veritec Solutions (VRMS)
$1,500 /mo
~$1,500/mo (analyst estimate $300/fac × 5; no published rate card)
Source: MARKETING_PRICING_DATA.md §2
Veritec does revenue management well
Veritec’s VRMS serves more than 8,000 storage stores. They’ve been at this for a long time, and the product reflects that. If you want the most deeply calibrated revenue management system in self-storage — with extensive competitor rate feeds, machine learning models trained on millions of transactions, and a dedicated vendor to call — Veritec is a serious option.
The question UnitFull asks is different: why is revenue management a separate subscription?
The separate-vendor cost
Veritec runs $300/facility/month (analyst estimate — no published rate card). At 5 facilities, that’s $3,500/mo), and you’re looking at $5,600–$6,500/month before gate SaaS.$1,500/month on top of whatever you’re paying for your FMS. Add SiteLink or storEDGE ($600–$1,500/mo) and Storable Payments (
UnitFull bundles revenue management into the platform fee. $5,000/month covers FMS, portal, payments, gate integrations, revenue management, and AI voice. The Veritec subscription goes away.
What the Veritec specialist advantage looks like
Veritec’s depth shows in the inputs: competitor rate monitoring, market-level demand signals, and a model calibrated on thousands of stores. UnitFull’s Occupancy Pilot uses occupancy thresholds and internal signals. It’s effective for most independent operators; it’s not Veritec-level in complexity.
If your portfolio is large enough that the difference between good and great revenue management is worth $1,500/month, Veritec + SiteLink may outperform the integrated option. For independent operators at 1–10 facilities, the bundled approach typically delivers more value net of total cost.
See the full platform at /features, or review pricing at /pricing.
Common questions
Veritec is a dedicated revenue management system with 8,000+ stores of calibration data and competitor rate feeds. UnitFull's Occupancy Pilot is occupancy-based with configurable thresholds. For operators who want the most advanced revenue management available, Veritec remains a strong specialist. For operators who want good revenue management included in their platform without a separate subscription, UnitFull is the answer.
If UnitFull's revenue management meets your needs, yes — the Veritec subscription becomes redundant. If you want to run both in parallel during a trial period, that's technically possible, but the data models will diverge quickly.
UnitFull's Occupancy Pilot uses your vacancy by unit type, configurable occupancy thresholds, and historical patterns. It generates rate recommendations with reasoning before pushing any change. You review and approve — no automatic rate changes.
Last verified: May 12, 2026 · Pricing data sourced from MARKETING_PRICING_DATA.md