Market Intelligence Columbia, MO
Comp-rich · 22 tracked
Self-storage market in Columbia, MO — July 2026
Based on the 22 facilities we track in Columbia — a sample of Columbia’s market, not every facility.
As of July 2026 · data via OpenStreetMap + Foursquare
Market tightness
Tight
Aggregate demand signal — not a facility occupancy figure.
Running a move-in promo
45%
Median rate by size
5×5
$60/mo
~22% above US ($49/mo)
typical $53/mo–$75/mo
5×10
$75/mo
~15% above US ($65/mo)
typical $65/mo–$84/mo
10×10
$100/mo
~5% above US ($95/mo)
typical $85/mo–$126/mo
10×20
$150/mo
~9% above US ($137/mo)
typical $125/mo–$184/mo
The bigger picture
Columbia, MO — market supply & demand
Columbia, MO tracks the US norm on storage supply — about 30.1 facilities per 100k people vs the 32.3 national median.
A metro of 213K residents and 85K households — the demand base behind the per-100k figure.
Supply: our registry · as of 2026-06
Demand trend
Population up ~4% since 2020 — a growing metro.
Net in-migration of ~6,000 residents since 2020.
Population trends historically correlate with storage demand — not a forecast. Census PEP, 2025 vintage.
Market context
Median household income
$69,463
Median gross rent
$1,041/mo
Renter share
61%
Census 2023 ACS 5-yr · demand context — these historically correlate with storage demand, not a forecast.
See your facility’s position in Columbia
Get a free report on your rates, the move-in promos around you, and how tight your market is — measured against the 22 facilities we track in Columbia.
Data & methodology
Aggregate analysis of publicly available self-storage facility data in Columbia, MO, as of July 2026. Facility data © OpenStreetMap contributors (ODbL) and Foursquare. Rates reflect published street rates; individual facility pricing varies. Figures describe the 22 facilities in our dataset for this metro — a sample skewed toward facilities on certain software platforms, not a complete census of the market.