Market Intelligence Pensacola, FL
Comp-rich · 24 tracked
Self-storage market in Pensacola, FL — August 2026
Based on the 24 facilities we track in Pensacola — a sample of Pensacola’s market, not every facility.
As of August 2026 · data via OpenStreetMap + Foursquare
Market tightness
Soft
Aggregate demand signal — not a facility occupancy figure.
Running a move-in promo
25%
Median rate by size
5×5
$31/mo
~37% below US ($49/mo)
typical $26/mo–$48/mo
5×10
$50/mo
~22% below US ($64/mo)
typical $34/mo–$59/mo
10×10
$82/mo
~12% below US ($93/mo)
typical $69/mo–$101/mo
10×20
$118/mo
~14% below US ($137/mo)
typical $99/mo–$171/mo
The bigger picture
Pensacola-Ferry Pass-Brent, FL — market supply & demand
Lower storage supply per capita than ~74% of US metros — about 22.2 facilities per 100k people vs the 32.3 national median.
Pensacola-Ferry Pass-Brent, FL looks under-supplied relative to the markets we track.
A metro of 517K residents and 200K households — the demand base behind the per-100k figure.
Supply: our registry · as of 2026-06
Demand trend
Population up ~7% since 2020 — a growing metro.
Net in-migration of ~35,000 residents since 2020.
Population trends historically correlate with storage demand — not a forecast. Census PEP, 2025 vintage.
Market context
Median household income
$73,588
Median gross rent
$1,267/mo
Renter share
70%
Census 2023 ACS 5-yr · demand context — these historically correlate with storage demand, not a forecast.
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Data & methodology
Aggregate analysis of publicly available self-storage facility data in Pensacola, FL, as of August 2026. Facility data © OpenStreetMap contributors (ODbL) and Foursquare. Rates reflect published street rates; individual facility pricing varies. Figures describe the 24 facilities in our dataset for this metro — a sample skewed toward facilities on certain software platforms, not a complete census of the market.