Market Intelligence Pensacola, FL
Comp-rich · 22 tracked
Self-storage market in Pensacola, FL — July 2026
Based on the 22 facilities we track in Pensacola — a sample of Pensacola’s market, not every facility.
As of July 2026 · data via OpenStreetMap + Foursquare
Market tightness
Soft
Aggregate demand signal — not a facility occupancy figure.
Running a move-in promo
27%
Median rate by size
5×5
$44/mo
~10% below US ($49/mo)
typical $29/mo–$50/mo
5×10
$52/mo
~20% below US ($65/mo)
typical $38/mo–$64/mo
10×10
$79/mo
~17% below US ($95/mo)
typical $67/mo–$88/mo
10×20
$118/mo
~14% below US ($137/mo)
typical $101/mo–$179/mo
The bigger picture
Pensacola-Ferry Pass-Brent, FL — market supply & demand
Lower storage supply per capita than ~74% of US metros — about 22.2 facilities per 100k people vs the 32.3 national median.
Pensacola-Ferry Pass-Brent, FL looks under-supplied relative to the markets we track.
A metro of 517K residents and 200K households — the demand base behind the per-100k figure.
Supply: our registry · as of 2026-06
Demand trend
Population up ~7% since 2020 — a growing metro.
Net in-migration of ~35,000 residents since 2020.
Population trends historically correlate with storage demand — not a forecast. Census PEP, 2025 vintage.
Market context
Median household income
$73,588
Median gross rent
$1,267/mo
Renter share
70%
Census 2023 ACS 5-yr · demand context — these historically correlate with storage demand, not a forecast.
See your facility’s position in Pensacola
Get a free report on your rates, the move-in promos around you, and how tight your market is — measured against the 22 facilities we track in Pensacola.
Data & methodology
Aggregate analysis of publicly available self-storage facility data in Pensacola, FL, as of July 2026. Facility data © OpenStreetMap contributors (ODbL) and Foursquare. Rates reflect published street rates; individual facility pricing varies. Figures describe the 22 facilities in our dataset for this metro — a sample skewed toward facilities on certain software platforms, not a complete census of the market.