Comparison
UnitFull vs Prorize (Self Storage Revenue Optimizer)
Revenue optimization included — not a separate line item.
Stop paying a separate subscription for what your FMS should already do
Feature comparison
| Feature | UnitFull | Prorize (Self Storage Revenue Optimizer) |
|---|---|---|
| Revenue management (dynamic pricing) Prorize is a dedicated revenue optimization system with documented case studies. | ✓ | ✓ |
| Occupancy-based rate recommendations | ✓ | ✓ |
| Published case study / ROI data Prorize publishes case studies showing 4.3% same-store revenue growth. | ~ | ✓ |
| Included in platform fee (no extra subscription) Prorize is a separate subscription on top of your FMS. | ✓ | ✗ |
| FMS (unit management, leases, delinquency) Prorize is revenue optimization only — requires a separate FMS. | ✓ | ✗ |
| Integrated payment processing | ✓ | ✗ |
| AI voice agent Roadmap — target September 2026. | ROADMAP · SEPT 2026 | ✗ |
| State lien-law automation | ✓ | ✗ |
| Transparent published pricing Prorize pricing is not published — a sales call is required. | ✓ | ✗ |
Revenue management (dynamic pricing)
Prorize is a dedicated revenue optimization system with documented case studies.
Occupancy-based rate recommendations
Published case study / ROI data
Prorize publishes case studies showing 4.3% same-store revenue growth.
Included in platform fee (no extra subscription)
Prorize is a separate subscription on top of your FMS.
FMS (unit management, leases, delinquency)
Prorize is revenue optimization only — requires a separate FMS.
Integrated payment processing
AI voice agent
Roadmap — target September 2026.
State lien-law automation
Transparent published pricing
Prorize pricing is not published — a sales call is required.
Wired together — never walled in.
One wired system doesn’t mean lock-in: your data is yours, free to export any day.
- Open API
- Free export
- Bring your own processor
A point tool you bolt on vs the wired bundle
Prorize does revenue management well — their published case studies are real, and a dedicated specialist calibrated on millions of storage transactions can out-model a bundled tool in analytical depth. The question is whether that’s worth a separate subscription on top of your FMS: Prorize is revenue optimization only, its own contract and support line beside your FMS and your processor. UnitFull bundles revenue management into the platform — Pricing Intelligence runs on the same system as billing and occupancy, one contract, one invoice — and the free trial lets you run it against your real data before committing. See /features and /pricing.
Common questions
Is UnitFull's pricing engine as accurate as Prorize?
Prorize is a specialist with case-study-backed performance data. UnitFull's Pricing Intelligence is a general-purpose revenue management tool using occupancy and internal signals — not a machine learning model trained on millions of storage transactions. For operators who want the most sophisticated yield management available, Prorize has real advantages. For operators who want good revenue management as part of a bundled platform, UnitFull delivers solid results.
Will I lose revenue by switching from Prorize to UnitFull?
It depends on how heavily you rely on Prorize's signals. During your UnitFull free trial, you can run Pricing Intelligence alongside your existing setup and compare recommendations before committing. We'd rather you see the difference in your own data than take our word for it.
How does the transition work if I cancel Prorize?
The Prorize subscription is separate from your FMS contract. When you switch to UnitFull, you can cancel Prorize at the next renewal period. UnitFull's revenue management activates as part of the platform — no separate setup required.
See our published pricing at /pricing.